Back to the gift pile ↑

Brand guidelines · v2.0.0

A little wink.
A lot of thought.

Meet the Surprise Wink. A gift bow with a secret, a smile, and a very good memory. Made for people who pay attention.

brand.mdAgent-readable rules and tokensbrand.jsonStructured tokens for apps and agentsbrand.txtPlain text for any terminal

What we stand for

Good gifts start with paying attention.

01

Pay attention

The best gift is proof that somebody listened.

02

Keep the surprise

Coordination belongs backstage. Delight stays out front.

03

Bring everyone

Families are messy, chosen, blended, offline, and welcome.

Logo and symbol

The Surprise Wink.

A gift bow with a knowing wink. Two generous loops, two loose tails, and a smile cut out of the ribbon. It is the friend who spotted the perfect gift and can keep a secret.

Ink on paper
Yellow and paper on blue
A

The silhouette reads as a bow before you notice the face.

B

The wink lets you in on the secret.

C

Open cutouts keep the smile crisp on any background.

HOME SCREEN
PROFILE PICTURE
24px
32px
48px
SMALL. STILL GIFTAFARI.

Take the good stuff

Do

  • Render the mark in one color, except inside the approved app icon.
  • Use ink on light surfaces and highlighter yellow on blue or ink surfaces.
  • Keep clear space equal to one quarter of the mark width. Minimum mark width: 24px.

Do not

  • Never stretch, outline again, rotate, or add effects.
  • Keep the face transparent. Do not add outlines, extra facial features, or decorative badges.

Color system

Blue carries the world. Yellow lands the point.

Ink and paper do the everyday work. Pink, red, and mint support the story without becoming a rainbow free-for-all.

Ink#222127--ink

Type, outlines, and hard shadows

Paper#f5f0e5--paper

The warm default canvas

Electric blue#1747e8--blue

The main identity field and hero color

Highlighter yellow#f8ee46--yellow

The mark, actions, and one decisive highlight

Cherry red#ff4c38--red

Urgency and comic friction

Bubblegum#ff9fc9--pink

Surprise and warm decoration

Mint#86e6c5--mint

Claims, success, and covered gifts

Typography

Outlined lowercase wordmarkBagel Fat One · Optically spaced
Everything people read

Listen once. Remember all year.

Bricolage Grotesque · 400 to 800
Agents, APIs, and data

gift.add --for mom

System Mono · 400 to 700

How we sound

Warm. Knowing. Slightly mischievous.

The friend who remembers the hint, finds the link, and never ruins the surprise.

No more ‘what do you want?’ texts.
Gift admin is a weird little nightmare.
Good gifts start with paying attention.
The shared gift list for people who pay attention.

Write like this

  • Warm, direct, and a little mischievous.
  • Concrete family moments beat product language.
  • Short lines land the joke, then move on.
  • Say gift, list, group, claim, and surprise.

Avoid

  • Productivity jargon
  • Fake urgency or fabricated proof
  • Registry language for everyday gifting
  • Claims of live availability before the product launches

Save the hint. Keep the surprise.

Visual guidelines, human language, and machine-readable tokens from one source.

brand.mdAgent-readable rules and tokensbrand.jsonStructured tokens for apps and agentsbrand.txtPlain text for any terminal